To celebrate the 60th anniversary of Generali Employee Benefits, Sinergie conceived and delivered the 2026 edition of the GEB Forum, an international event dedicated to the network’s history, achievements and future vision. Venice and Isola delle Rose provided the setting for four days of workshops, plenary sessions, institutional meetings and networking, hosted at the JW Marriott Venice Resort & Spa, exclusively reserved for the event, with additional support from Hilton Molino Stucky. The programme brought together 370 participants from around the world and included a cocktail dinner at the Procuratie and an atmospheric gala dinner in the resort gardens. Sinergie managed the entire project: on one side, with a strong focus on flawless logistical management, including a customised platform for registrations and useful information, as well as the management of all technical production; on the other, the marketing and communication strategy, starting from the development of the naming and visual identity, editorial plan, content, presentations, copywriting, videos and anniversary installations.