OPEN VISION
To develop a concept driven strategy for Gruppo Lenti ANFAO, the National Association of Optical Goods Manufacturers, primarily targeting ophthalmologists, with the aim of making the relationship with the association more relevant, credible and continuous, while strengthening dialogue with opticians and the optical industry.
We transformed Gruppo Lenti ANFAO’s needs into Open Vision, an editorial project designed to build a bridge between opticians and ophthalmologists, two complementary worlds that are now even more connected.
The podcast was at the heart of the strategy: an ongoing content platform created to share knowledge and increase awareness of Gruppo Lenti ANFAO.
The project brought together several companies within SG Company Group: Sinergie developed the concept, creativity and launch event, SoundsGreat handled the writing and production of the podcast, Good Guys led the talent and creator strategy, and Geotag was responsible for the strategy. A team effort that demonstrated how different perspectives can give even greater strength to a shared vision.
The launch event took place at Cherry on Top, the rooftop terrace of SG Company’s headquarters in Milan, and welcomed 60 guests.
The entire initiative was made possible by the trust of Gruppo Lenti ANFAO, which gave us the opportunity to bring to life an ambitious, innovative project designed to create long term value.
