To celebrate Vespa’s 80th anniversary, in June 2026 Sinergie supported Piaggio Group in the creation of “Vespa Roma 2026 – 80 Years of an Icon”, the largest celebration in the brand’s history. Over four days, the Foro Italico and Stadio dei Marmi welcomed more than 50,000 visitors and Vespa enthusiasts from over 50 countries, bringing a true Vespa Village to life. Creativity, design, production and operations came together under a single direction, capable of coordinating the different needs of a wide range of stakeholders: various Piaggio internal teams, Vespa World Club, Sport e Salute, institutions, international dealers, media, ambassadors, partners, suppliers, visitors and the international community, managing registrations, ticketing, accreditations, parking and much more. The programme featured a rich and varied schedule combining heritage, sport, culture and entertainment through activities including a museum, product range exhibition, retail experience, hospitality, competitions, concerts, entertainment by Radio Deejay and a gala dinner at the Stadio Olimpico. The highlight was the unforgettable parade of around 25,000 Vespas through the heart of Rome, managed across safety, mobility and urban traffic flows. A complex and interconnected system designed to translate the brand’s heritage into a contemporary and inclusive experience, connecting community, pop culture and a vision for the future.