MICHELIN KINGSTONE DAYS & 120th ANNIVERSARY CELEBRATION
To celebrate Michelin’s 120th anniversary in Italy, at the Cuneo plant, Sinergie organized an event bringing together institutions, stakeholders, trade union representatives, and national media, showcasing the brand’s history and its role in industrial innovation.
Within the same event, the Kingstone Days were launched—days dedicated to the inauguration of the new robotic production line and to employees—designed as a participatory and engaging experience. Participants became active protagonists in a journey through innovation and sustainability, with Energy Bikes transforming generated energy into a concrete donation to the local area, while the 360° photobooth and the Human Reflections space created moments of engagement and celebration of people.
