GIVE BACK BEAUTY – ONECLOUD
Celebrating the new identity of Give Back Beauty, born from the merger of AB Parfums and Beauty & Luxury, represented much more than a simple presentation moment: it was an opportunity to tell a shared vision, outline future development perspectives, and highlight the strategic priorities for 2026.
The challenge was to identify a location capable of concretely embodying the concept of integration between the two entities and to shape a coherent experience, curated in every technical and creative detail.
This union was not merely a business operation, but the fusion of desires, expertise, and passions into a single project focused on innovation, creativity, and the future. From this comes ONE CLOUD: a symbolic name that captures the essence of two distinct stories coming together to build something new and shared.
The choice of STEP FuturAbility provided the ideal setting—contemporary andvisionary—perfectly aligned with the brand’s positioning. Within this space, the installation “YOU ARE THE FUTURE” by the Giò Forma studio created a powerful dialogue between art and technology, transforming the message into an immersive and memorable experience.
The result was a journey designed to guide guests through a narrative and sensory experience exploring Give Back Beauty’s new identity, its partnerships, and its ambitions for the future, culminating in an elegant and distinctive convivial moment, conceived to celebrate together the beginning of this new chapter.
