2023
Laboratoire Native
An immersive experience designed by Sinergie for Laboratoire Native to relaunch the Lierac Premium line.
An emotional and sophisticated experience dedicated to a select audience of pharmacists.
The concept, inspired by Dante, came to life in a striking setting: a starlit dinner inside a transparent geodesic dome along the Dora Baltea river.
The event took place over two days in symbolic locations around Mont Blanc, culminating in the presentation of the new line at the Alpine Cinema on Punta Helbronner.
Sinergie managed every phase with a strong focus on sustainability, offsetting all residual emissions through its partner Up2You and supporting the #savetheglacier initiative by planting wild cherry trees.
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