The event, entitled "E infine uscimmo a riveder le stelle", lasted two days and brought together 160 guests, including pharmacists and journalists, in three locations: a dinner under the stars in the Val Veny forest, a guided tour of the Montebianco cableway at 3,466 meters, and the Cinema delle Alpi pavilion at 2,173 meters, where the more institutional and presentation moments of the new beauty line were held.

The event was completely carbon neutral, as the CO2 emissions generated were offset through a reforestation project with Up2You.