Participants explored the city aboard branded rickshaws, took part in challenges and award ceremonies, discovered local culture through visits and tastings, and experienced the thrill of MotoGP with exclusive access to boxes, paddock, and track. Evenings completed the experience with aperitifs curated by Michelin-starred Chef Spigaroli, artistic entertainment, DJ sets, and dinners in evocative locations, offering a continuous journey of discovery and engagement.