Sinergie supported Rai Pubblicità in the organisation of the RAI 2026/2027 “upfront” event in Ancona. The presentation of the editorial and commercial offering to advertisers and the press outlined the strategy for the new autumn-winter television season. The event took place across some of the host city’s most representative locations, from the press conference at Teatro delle Muse to the aperitif in Piazza della Repubblica, followed by an after party at an exclusive venue attended by around 700 guests, including journalists, talents and advertisers. Sinergie managed logistics and hospitality at the main hotels, guest management, tailor-made excursions designed to showcase the Marche region, and the coordination of the after show. A complex and multifaceted project that required a constant on-site presence, careful management of different organisational needs and precise coordination, capable of enhancing every stage of the experience.