Sinergie conceived and delivered the Italian launch of Good Girl, Carolina Herrera’s first fragrance, engaging 1,600 Ambassadors, Beauty Consultants and senior representatives from the leading retailers. The project included two main events in Milan and Rome, along with a roadshow across five Italian cities. Inspired by the Maison’s universe and the energy of New York, the format transformed the launch into an immersive experience combining fashion, beauty and product storytelling. A scenic tunnel led guests to a stage featuring a 60-metre runway, a fashion corner showcasing haute couture dresses, and five Ateliers dedicated to activities inspired by the brand’s values and the fragrance’s key elements. Photo opportunities, interactive activities, a game with fashion prizes and themed catering completed a journey designed to enhance Carolina Herrera’s identity and guide guests through the discovery of the new fragrance.