Starting from the “Blue Power” concept, destined to define future corporate conventions, Sinergie managed every aspect of the project: creativity, design, production, logistics, and hospitality. The spaces at Fiera Milano Rho welcomed over 2,000 guests, with two plenary sessions of 1,000 participants each. Content was delivered across two 200 sqm stages with over 400 sqm of LED screens, within a setup spanning 32,000 sqm. The first day ended with a seated dinner for 2,000 guests, preceded by a speech from Julio Velasco and a final performance by Annalisa.

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